Friday, 5 October 2012

The Dark Knight Rises Trailer Deconstruction


As the scene opens we get the mandatory BBFC/MPAA title citing that the trailer has been verified for all audiences. A dark background is used to instigate the theme of darkness through this film, various industries appear in the same design and style highlighted by the dark background for the publishers behind the film. This is accompanied with a sound bridge of chanting and clapping that opens the first scene.
Slow pans and short takes are used to show some key scenes present in the main film, these scenes and accompanied with an eerie silence where only the American national anthem can be heard, this anthem is recurrent and provides an excellent backing to all the following scenes.
As the trailer progresses there is a narration/sound bridge in place as a slow zoom onto a presentation plate, this along with the high class decoration would seem to show the male character that enters the scene is in fact wealthy, the next scene shows the narration is coming from a shot reverse shot sequence that follows the 180 degree rule.
The next scene keeping with the dark theme is a darkened city skyline that is being panned quickly; a “banging” sound effect is used to transition from this to the name of the Director that is in keeping with the style of the other text.
The next scene starts off with a slow zoom to the front of the manor, again giving the impression we are dealing with a high class of individual, in this scene many scenes of the film are being shown in quick succession due to the fast paced editing. The national anthem has its volume severely reduced as the background audio as what looks to be the main villain accompanied with a very dark set, these scenes are long takes and the editing has slowed down considerably.
Another Narration/sound bridge is used to back the action going on in the scenes; this action is primarily tracking shots and is again very dark in the nature of explosions and literal darkness. The music is also accompanying the theme of darkness as it has changed to a dull drone suggesting a climactic event is upon us. The characters are in medium close up for these shots.
In the next scene chanting begins to form with the droning tone to form the background sound for the rest of the scenes, in these scenes a slow pan is used with a high focal range and has the dark theme again spreading to the release of prisoners. Medium close ups and tracking shots show the proposed villain enter the stadium with another dark set being used. Another tracking shot accompanies the fast passed editing to follow the main male character to what looks to be another prison, thus continuing the dark impressions.
In the next scene all of the chanting and background sounds come to an abrupt end as a dark silhouette of the main villain in medium close-up triggers an explosion, this then starts a slowdown of the editing and a long take emerge. An even “punchier” drone accompanies the tracking shot of an American football player running from the explosion. The scene uses a fade to black as the editing speeds backup, as the main villain threatens the main male character with a muffled audio effect applied to his voice. These scenes are still very dark in nature, physically and literally. Amongst these scenes a tilt down tracking shot is used. As the chanting resumes as the background audio effect, “banging” sounds transition from scene to text once more, with the text keeping the same style as the other text, this and the following text include taglines common through trailers such as “next summer.” The whole trailer end with fast paced editing cutting in time with the beats of the chanting in the background until it ends abruptly. When it ends a famous audio segment is overplayed as an animation brings the audience almost into the screen and shows the famous “Bat Logo” which in turn shows “good” at the end of an “evil” trailer.
Finally the end text appears and all of it remains in the same style used throughout par the titles in which dark lettering is highlighted by the white background possibly showing a break from the “evil” and “good” as arrived. Each changing text frame is also accompanied with the same “banging” audio transition used thorough as the final tagline is show along with an informative section for the audience as the film is available in IMAX. 
1)    What representations are made in this text and how are these constructed?

A definite good versus evil representation is shown with the dark nature of the trailer contrasting to the bright ending to the trailer possibly showing that good prevails in the end in the form of the Batman.

2)    Is an Ideology implied in this text?

A strong point of view that could be taken from this film is the fact that many evil acts seem to be easily committed with the city being p[powerless to stop what is happening, and the film encourages that people “Rise” to this evil particularly the main character.

3)    Why have you chosen your text and how may it inspire your production?

I have chosen this trailer as it will help me with the construction of a trailer including backing sounds and sound effects as well as continuing a house style thought out. It also helps as it shows me how a theme i.e. the darkness theme can be shown throughout so well. It also shows how the main antagonist can be shown through minimal screen time.

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