As the trailer starts opens we get the mandatory BBFC/MPAA title citing that the trailer has been verified for all audiences. This is then followed by the industries that are publishing the film. A violin backing track is then introduced as the opening scene fades in from black.
The opening scene as many British connotations and the UK flag is heavily visible with the proposed main character in medium longshot, this also features a narration/Sound bridge, at this stage the editing is very slow and the takes are long. There is a dark theme through these opening scenes literally and physically in the lighting and theme.
The next few scenes are very short takes and of fast paced editing, the dark theme continues through the dialogue and mise-en-scene as anything related to shooting and death is highlighted white literally in the shooting range as it is lit with bright white light, the overall scene is well set up in almost symmetrical fashion.
In the next scene we see a an almost clinical looking interrogation room in which a fade to black transition breaks up two distance shots of Long Shot and Medium close-up. This scene starts an almost three way shot reverse shot sticking with the 180 degree rule and in Medium Close up. One frame amongst this conversation introduces a flashback scene with a “bang” sound effect, with a dark mise-en-scene, that makes the audience use their mind to try and picture what that frame was showing, which is another interesting device this trailer uses to engage with the audience. The violin background music suddenly draws to a climax when the film’s title is introduced and is portrayed as something bad to which the backing track ends abruptly with a “Bang” sound effect. The camera distance is then pulled back to Long Shot as a fade to black ends the scene.
In the next scene a new sound backing sound track is introduced as the scene fades from black to be a helicopter camera quickly zooming and panning the dark city skyline as an establishing shot, this is again dark, linking in with the running theme the editing has now increased in speed and the takes have become shorter. The backing music contains 2 main phases and for each section the action in each specific scene matches to that beat for example, the first gunshot scene that includes the main male character being shot in medium close up and with a tracking shot.
The next scene featuring the coffins shows a female character in long shot and a close focal range accompanied with a tilt down movement. The following scene uses the backing sound track again to show the main male character in two different filming distances effectively with no zoom required. The next few scenes include many medium close up scenes of the main male character as well as some high angled shots and continues the dark theme both with the lighting and the nature of the scenes. Throughout the scenes there seems to be an orangey effect/ filter applied to the trailer. And just before the main title appears on screen we get a very fast edited zoom on a silhouetted character accompanied with a “swoosh” effect.
When the main film title appears on screen it has a “dissolve in” effect applied to it and the editing has been slowed down to give it some presence. This is accompanied with a new sound track that is very “punchy” in nature with a dull base tone. The following scenes are again edited together very fast and have many short takes, for instance, about 3 different shots of the main male character setting up his gun are shown from many angles in quick succession. These shots have both a visual and audible transition with non-diegetic metal on metal sounds and flashing white lights, these scenes work well with the blue tone of the background. This scene features another narration/sound bridge as the main character speaks over the scenes until he appears in medium close-up.
The trailer ends by increasing the pace of editing yet again and showing a montage of individual clips from the film that are very action orientated, this is accompanied by a very action orientated backing track that comes to a quick climax. The trailer then shows the famous “007” logo and never mentions James Bond as the brand is now so large the almost every viewer would recognise this logo, it only needs to sit solitary on the screen in the same font as the other on screen text and people automatically register it.
1) What representations are made in this text and how are these constructed?
Again this text is very dark in nature with the physical lighting and overall tone of the film. The film seems to be heavily British in nature although other places are explored. No clear good vs. evil is shown but is hinted to through the dialogue.
2) Is an Ideology implied in this text?
There is a strong ideology of “violence is the answer” and is the only way to defeat the evil. However this film is meant to be an action film thus these ideals apply.
3) Why have you chosen your text and how may it inspire your production?
I have chosen this text as it explores many different aspects of integration with the audience such as the inserted content that lasts for 1 frame so to tease the audience. The ability to just show a logo and influence so many people is also very noteworthy and I can now see was it can be done. I also can take different ways of lighting to add effect and I can also use different sound techniques to add effect as shown in the trailer.
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